1990s: International Expansion

Rich’s continues to grow its U.S. manufacturing network with acquisitions of production sites in Massachusetts and Ohio and the construction of a new facility in Niles, Ill. Led by Gisel in his new position of Executive Vice President of International and Strategic Planning, the company in the 1990s also continues to expand into international markets by opening more than 20 sales offices in major cities throughout Asia, Europe and Latin America.

As product demand grows internationally, Rich’s invests in several production facilities abroad, including Productos Rich (in 1994), one of Mexico’s first frozen-dough manufacturing operations; Rich Products of South Africa (1995), which provides bakery products for distribution throughout South Africa; and Rich Products of China (1998), the company’s first wholly owned, international, non-dairy production facility, which opens in Suzhou, China. Rich’s international business by now includes 11 manufacturing facilities and the company sells products in more than 80 countries around the world.

In 1996, Bill Gisel assumes the post of Chief Operating Officer and President of Rich’s Food Group, positioning the company to double its size and annual revenues through organic growth, acquisitions and international expansion during the coming years.

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