1970s: Expansion, Diversification, Innovation

Rich’s continues aggressive manufacturing expansion by acquiring nine new production sites – in California, New Jersey, Ohio and Pennsylvania – and building a new plant in Murfreesboro, Tenn. In 1976, Rich’s further diversifies its food portfolio with acquisition of the SeaPak Shrimp & Seafood Company, a provider of seafood specialties based in St. Simons Island, Ga.

In 1978, Bob Rich Jr. becomes President of Rich Products Corporation. The same year, Rich’s builds upon its history of success and innovation in the non-dairy segment by introducing Bettercreme® Icing and Filling. The revolutionary product changes the cake-decorating industry with its spreadable nature and shelf-stable qualities.

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