Rich's South Africa

About Us

About Rich's South AfricaWith its regional headquarters in Johannesburg, South Africa, Rich Products Corporation Africa provides an extensive array of premium bakery, topping and icing products across South Africa and parts of the African continent.

We maintain an on-site Product Solution Centre with a state-of-the-art research and development facility, as well as a bakery and foodservice training school.

As a leading solutions provider, we support our customers with instruction and training on product handling, merchandising and technical information, as well as bakery layouts and development of solutions to suit specific needs and requirements.

Our People

What are great products without great people standing behind them? We at Rich’s firmly believe in our products and our people – which is why we offer our customers top-notch support through training, face-to-face meetings, and the personal touch in everything we do. From new product brainstorming sessions through to training the staff in your bakery, the people of Rich’s are beside you 100% of the way.

Rich’s is about more than just delicious bakery products. We are dedicated to helping to drive traffic to your bakery. We do this by creating fun and unique ideas, programs, and promotional materials that will bring shoppers to your bakery.

Let us help you raise awareness of the fresh and exciting selection your bakery offers. We consider your shoppers our shoppers too, and when they’re happy, we are all winners.

People at Rich's South Africa


Rich’s® Training School was established in 2009 and has been providing state-of-the-art, world-class training since then for a wide range of interested parties. It plays an important role in strengthening the knowledge base and experience of individuals involved in our industry.

Through our dedicated team, we also ensure that we focus on adding value to our service offering through training, merchandising, promotions and product handling at the highest level.

Importantly, adding a personal touch to the way we do business, our associates each focus on specific customer portfolios.


Research & Development

Research and development is at the very heart of our business and plays a vital part in our success and the success of our customers. A team of dedicated R&D Associates ensures that we are always at the cutting edge of innovation, creativity, quality and reliability in all that we do.

While we closely follow international trends, we also have the ability to customise products for local markets and conditions. A major plus factor is our speed to market with product innovation. Also of significance is our development of “signature items” to meet customers’ specific needs. This is a standout feature of our R&D capability.

Reaserch and Development at Rich's

Manufacturing & Distribution

Through our world-class manufacturing facility at Ophirton in Johannesburg, we are able to produce a comprehensive range of innovative, quality products for our discerning customers. Within the greater inland area, we control distribution through our own transport fleet, while we have commissioned distributors to take care of our product distribution in other areas. 

Our distribution footprint is supported by a strong and efficient national sales and telesales coverage network, ensuring that we are always in touch with market trends and are able to effectively meet customers’ needs.

Rich's distribution

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